Lorelle on WordPress

Search Engine OptimizationAs part of an ongoing annual survey for the social media industry, Mark Collier offers this year’s “How Much Does Social Media Cost Companies in 2012?” report on our industry.

This is a significant survey and mostly matches the ones coming out of the WordPress 2011 State of the Word survey from self-employed respondents, WooTheme’s Infographic on WordPress in 2012 for designers and developers, and similar studies and reports.

As I travel the world talking to designers, developers, and coders wanting to base their business on WordPress, I’m often asked how much they should charge to which I respond “less than I do but more than you are currently.” Too many under-charge, making it harder for professionals to keep their rates reasonable.

According to Collier’s research, most designers are charging for blog design and core development USD $1,000 to $3,000 when the going rate is $1,000 to…

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